Don’t let the title deceive you -- this book should be mandatory reading for anyone who creates for others, not just musicians. SRC:MixSentence, IDs:4001EF39;04EFBA12;D70F9551;FA6D331A;90C3508B;8655D580;723A698E;5AD61E1B;18073D02;41A18EFB;6B520626;8A521820;D7418648;60570297;0B4D3441;183CDF30;65591CD5;A2107323;878FED22;DCA74BA0;4783AC6E;DDF36E88;C5FF299B;176F41BE;F42FD8B5;BADFE870;FFB14DFC;ED732AD7;E39BB509;4DE6ED1A;9C9F8712;BCA08FF8;BF1C8051;7C03439F;A280F89D;07405E10;3EEB98CB;03EA264C;4BCDBA06;CE3E58BF;4CDE9612;AA48DA5E;167CCA31;AD2F6436;F78D37A9;75B58E06;1E951DB3;7D554A60
They use funny memes to get their ideas across but also do nice recap posts like the one above where they discuss their value proposition. And it’s wisdom: these aren’t ideas that you can search for on the internet; these are deep reflections on those ideas from a smart person who cares about them. Music is the title of the book, however, it could also say, your painting, or your basket weaving or printmaking. Each chapter was full of insights and actionable ideas. If that doesn’t convince you that you’ll love this book, gosh, then maybe it’s just not for you? Don’t let the title fool you. I’m not a musician but I’ve been able to apply the ideas to my work. The rest of the book, until page 132 is full of stories from Derek’s life on how he pursued his music. Everyone from songwriters to artists will have a whole new view of the music business and how best to use your talents, your time, and all your resources after absorbing the many helpful and thought-provoking ideas and suggestions contained in this book.

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I really appreciate his honesty and, as you probably know, he’s a super legit source of information. If you’re musical/creative there is a lot here for you, however even for a non-musician (as I am) there’s such a lot of good content and information here, it translates very well far beyond the musical realm. By doing this, you will establish your expertise as a key professional in the industry. Ask who the points of contact are, their roles in running the campaign, and how frequently you’ll receive your reports. "You can be a brilliant lawyer, but if no one knows who you are, what good is that? If you are just starting out you will need to define your target market and develop buyer personas because you can’t target everyone. There are lessons eloquently offered here. State exactly what you would want quoted if your blog is read by the media - repeat your key points.

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I ended up travelling with these farmers for three months straight like all across the southeast and like just filming videos, working with farmers, and then several years later if you fast-forward by accident we had an attorney reach out to us who had no online presence and was really looking to stand out. Your content should facilitate that, but you don’t have to be super formal or dry. Michael Mogill: And then there’s a level below that, so I was like two or three levels below that and at that time I was like all right, I think, I think it’s time, but like what do you know, I get a call, they ended up moving forward with us, it was number 22. You need to analyze your previous clients to understand which types have brought the most value to your firm and why. You can add links to long-form content, but X users are in quick scroll mode (and less likely to click on your links), so make sure your captions add value independent of the content they link to.